In 2010, 40 graduates converged at Squint Opera‘s Doodle Bar in Battersea to take part in the third onedotero_cascade. It was great to be joined by some familiar faces, including 2007 MTV Bloom winner Lulu Li and 2010 D+AD Student Award winner Matthew Young, and to make new friends too.
The brief this year was to create a concept that responded to the theme of utopia and was set by onedotzero’s Shane Walter. The student teams were joined by professional practitioners including Kevin Palmer and Matt Wade from Kin Design, freelancer John Nussey and actors Darren Hart and Sharona Sassoon, who led workshops to encourage collaborative ways of working, develop presentation skills and support the groups in developing their ideas.
The week-long workshop ended with each group presenting their final concepts to an X-Factor style industry panel including Kevin Palmer and Matt Wade from Kin Design, Pete Lewis from Hellicar + Lewis, Orlando Mathias from Allofus and onedotzero‘s Shane Walter and Sophie Walter.