Day 2 at the Red Gallery for onedotzero_cascade, which left 40 creative brains buzzing with new insight, knowledge and inspiration as they left for the day.
The morning session kicked off with an interactive presentation by Samuel Payne from Mother London. Sam’s presentation focused on the importance and understanding of insight and how to approach a brief and generate ideas. Tasks included a 20 minute brainstorm to find a way to make a non alcoholic beer cool. Impossible? All five of the cascade groups came up with great ideas from big bottle beers to re-branding non alcoholic beer changing it to bearbeer bottles for light humour. The morning session ended with laughter and a new insight on how to form concepts and progress to the next stage of developing their ideas for this years cascade brief.
The day continued with mentoring sessions with Derek Yates from Camberwell College of Arts to feedback on each groups ideas on the brief ‘delve_living in the layered city‘.
Meet the 2011 cascaders and follow their progression by visiting their group blogs here: